We are a converging, powerful force for good in today’s complex, uncertain, tech-driven world. We are a knowledge service movement and stand for the higher in higher education, using its power and goodness to enrich lives of our students and their families by blending timeless principles, heritage, family values, and a deep love for our roots and country. We ignite the courage to do anew, a strong global mind for thinking and solving, and thus the confidence to envision new possibilities. We nurture them to make better choices about success, career, money, fame, and self-identity. We inspire them to expand possibilities and enrich themselves, their families, employers, and communities, so together we can serve the world as confluent force with the power of goodness.